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Soccer-Martha Stewart joins Snoop Dogg as Swansea minority co-owner

Bull Bear Daily December 24, 2025 1 minute read

Dec 24 (Reuters) – American businesswoman and television personality Martha Stewart has joined Swansea City as a co-owner, the Welsh soccer club announced on Tuesday.

Lifestyle expert Stewart, the first female self-made billionaire in the United States, was in attendance as a guest for Swansea’s 2-1 Championship win over Wrexham last Friday.

“We are very excited to welcome Martha on board,” the club said in a statement.

“We know experiencing Friday night’s game in-person has only increased her own enthusiasm and anticipation for being part of Swansea City.”

Stewart is the latest celebrity to become a minority co-owner of the club, with U.S. rapper Snoop Dogg coming on board in July.

Luka Modric is also a minority co-owner, the Ballon d’Or winner joining in April.

Swansea are 19th in the Championship and face leaders Coventry City later on Friday.

(Reporting by Karan Prashant Saxena in Bengaluru; Editing by Peter Rutherford)

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