Jan 16 (Reuters) – OpenAI said on Friday it plans to start testing ads in its chatbot ChatGPT’s free and Go tiers, for users in the U.S. in the coming weeks.
Microsoft-backed OpenAI plans to test ads at the bottom of the answers in ChatGPT when there is a relevant sponsored product or service based on the user’s current conversation, it said in a statement.
“Ads will be clearly labeled and separated from the organic answer,” OpenAI said.
Separately, OpenAI said that, starting on Friday, it’s rolling out its low-cost subscription tier, ChatGPT Go, everywhere ChatGPT is available.
In the U.S., Go will be available for $8 per month.
(Reporting by Juby Babu in Mexico City; Editing by Alan Barona)
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